Mumbai is best known for its local trains, street-food, complex geography, multi-lingual population and multi-cultural lifestyle. The city is a melting pot of contrasts which adds to its vibrant way of life. Being the financial capital of India, Mumbai is home to people from all corners. Thus, Mumbai is a hot-spot for restaurants and food services that provide food from various parts of India and the world to cater to the needs of Mumbaikars who crave their regional Indian food and wish to explore the global cuisines. Given the fast paced lifestyle in the city, Mumbaikars are increasingly opting for ‘ordering-in’ of food instead of ‘going-out’ to eat. If the trend is to be believed, the ordering-in phenomena will continue to grow while the going-out phenomena will maintain a status quo in the coming years.

Holachef, one of the most popular online food ordering services in Mumbai, has delivered over 1 million meals in the city since it first launched in September 2014. Holachef serves breakfast, lunch, evening snacks, dinner and packaged munchies, condiments.

Basis the actual ordering patterns across the city, here’s a sneak peek into what our average Mumbaikar prefers when it comes to ordering food online.

Survey report published on Financial Express

Did you think women often opt to order food online to evade entering the kitchen? Well, that does not seem stand true for Mumbaikars at least, a new survey indicates.

Did you think women often opt to order food online to evade entering the kitchen? Well, that does not seem stand true for Mumbaikars at least, a new survey indicates.

Holachef, a Mumbai-based online curated food delivery service, conducted a survey to understand food ordering online trends and demands of the city. And results show that more number of Mumbai men than women order food online.

The survey was done between April 2015 to March 2016, and the results of the data are based on analysis of 525,460 food orders from 184,072 users — of which 44.9 per cent (around 82,648) were men and 55.1 per cent (101, 424) women.

According to the study, though the number of men were less as compared to women, 57 per cent of men prefer to order food online and 43 per cent of female users order food online.

Men might be ordering more, but women spend more. Women tend to order food amounting to Rs 360 per order while men spend Rs 270 per order.

The survey also reveals that Mumbaikars enjoy experimenting with food choices for lunch but let nothing come in the way of her/him and ‘desi’ food options when it comes to dinner.

Another pattern that came out with the study was that the people of the city prefer to stay away from the kitchen for most part of the week.